SPORT INFLUENCERS: REACH INTERNET USERS

The arrival and development of social networks have had a significant impact on brand communication strategies. While athletes become major influencers, sponsors have every interest in multiplying digital operations with their ambassadors, and potentially reach more than one million Internet users.

What is influence marketing?

Why choose sports?

Various profiles of influencers

Have a pro-active approach

Successful digital activation.

Interactions

Quality

Consistency

How to perform a digital activation?

Ideation

Part 1: Defining your objectives

  • Enhance your existing partnership with a sports ambassador
  • Communicate around the launch of a new product or service
  • clicks
  • impressions
  • mentions
  • conversions
  • Number of views and completion rate (for video content)

Part 2: Brainstorming

Part 3: Finding Ideas

Execution

Reporting

Practices applicable to sports clubs

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