Digital marketing learnings from the pandemicThe world faces one of the most challenging periods in recent history: Convid-19 aka coronavirus. All of us have caught by surprise…Apr 23, 2020Apr 23, 2020
SPORT INFLUENCERS: REACH INTERNET USERSThe arrival and development of social networks have had a significant impact on brand communication strategies. While athletes become…Dec 16, 2019Dec 16, 2019
Digital Marketing Strategy > FOMO MarketingHave you ever heard about FOMO in digital marketing?Dec 3, 2019Dec 3, 2019
Quality vs Quantity in Fan EngagementI decided to write this article with my thoughts regarding fan engagement value in social media as I haven't written anything for a long…Nov 26, 2019Nov 26, 2019
McLaren Fan Engagement CaseA couple of weeks ago, I had the chance to attend a keynote talk about the Fan Engagement case of McLaren. Prior to that, I would like to…Nov 18, 2019Nov 18, 2019
Branded content: A combination of art and scienceKeynote talks are always fun to attend as you can learn from the best! Branded content in partnership with the data and insights are…Oct 24, 2019Oct 24, 2019
